Tuesday, December 21, 2010

Term of the day: SYNERGY

This word makes you look really really smart in the business world. At playdates, you may get blank stares depending on how long the other moms have been out of the office pool.

Whether in class or at a meeting, if you are caught daydreaming when called upon to give input, simply answer one of the following:
  • It has to create synergy, whatever we do.
  • Its all about the synergies.
  • Or simply, "synergy."

This is a MAJOR buzzword right now. People use it incorrectly all the time, and it goes unnoticed, thats how buzzy it is.

Synergy means basically that 2 + 2 = 5; that two separate things can work together to make an even better product. Think mommy plus daddy equals baby. Or a wooden toy manufacturer purchasing a lumberyard means they own the materials and make more profits by spending less on their main component. Or a soap manufacturer and a lotion company merge to form, say, Bath and Body works where they make even more money and synergy.

Synergy is made up of two words: Symbiotic means that two organisms complement and feed off one another but not in a parasitic way. Energy is, well, you know what energy is. If you do not, I am looking for babysitters and can provide you with the definition this Saturday if you're willing to watch my children:)

1 comment:

  1. Will definitely be a new word I throw-out there! Thanks!

    ReplyDelete